As the smartwatch industry evolves from consumer-grade gadgets to professional wearable terminals, brands increasingly require deep customization—not only appearance or UI, but the core layers of the product: PCB design, chipset configuration, sensor integration, firmware algorithm tuning, and SDK support.
Whether you are building a sports smartwatch, a corporate gift watch, a medical wearable, or an industry-specific device, understanding these five technical modules is the key to creating a stable, accurate, and differentiated product.
This guide provides a complete overview of how smartwatch hardware and software layers work together, and how OEM/ODM developers can customize them.
The PCB is the “central nervous system” of a smartwatch. Every communication path, power line, and peripheral module is connected through it.
· Power management
· Sensor connections
· Bluetooth/GPS antenna layout
· Display interface (AMOLED/TFT)
· Charging circuit
· Vibration motor, speaker, microphone
· Button/rotary encoder signals
A poorly designed PCB will cause:
· GPS drifting
· High standby power consumption
· Sensor inaccuracy
· Bluetooth disconnection
· Overheating
· EMI/EMC interference
· Single-layer to multi-layer PCB
· GPS L1 band optimized routing
· Custom antenna design (ceramic/FPC/ LDS)
· Waterproof structure adaptation
· Custom peripheral interfaces (PPG, temperature, SpO2, ECG, NFC)
The chipset determines performance, battery life, algorithm capability, and display quality.
|
Category |
Chipset |
Features |
|
Ultra-low-power |
Realtek RTL8763E |
Stable, suitable for general fitness watches |
|
Mid-range |
AC/ATS series |
Good balance of performance and cost |
|
High-performance |
Qualcomm W5/W5+ Gen |
Advanced OS, strongest performance |
|
Industry-grade |
Nordic / STM32 |
Medical & industrial applications |
· CPU frequency adjustment
· Memory selection (RAM/ROM)
· External flash for watchfaces
· GPS + GNSS multi-satellite support
· Optimization for battery longevity
The chipset affects:
· Smoothness of UI animation
· Heart rate accuracy
· Battery life (sleep performance is key!)
· Bluetooth connection strength
· App compatibility
Sensors define the “intelligence” of a smartwatch.
· PPG Heart Rate Sensor
· 3-axis/6-axis accelerometer + gyroscope
· SpO₂ Module
· Skin Temperature Sensor
· Air Pressure / Altitude Sensor
· ECG Electrodes
· GPS/GLONASS/Galileo Receiver
· Replace sensor supplier (Goodix, Pixart, OSRAM, AMS)
· Adjust sensor sampling frequency
· Optimize algorithm + hardware matching
· Waterproof and sweat-proof lens customization
· Multi-sensor fusion for higher accuracy
· PPG + lens + algorithm
· Wristband material
· PCB + battery placement
· Firmware filtering level
Firmware is the “brain” that controls all hardware.
· Bluetooth communication protocol
· Sensor drivers
· Motion algorithm
· Display rendering engine
· Watch UI & menu structure
· Power management
· OTA updates
· Custom watch UI logic
· Custom sports mode
· Heart-rate algorithm tuning
· SpO₂ calibration
· Custom vibration patterns
· Multilingual support
· Bluetooth protocol adaptation for third-party apps
A stable firmware ensures:
· Low crash rate
· Long battery life
· Accurate health data
· Smooth animations
For brands building their own mobile app, SDK support is essential.
· Bluetooth communication protocol
· Data structure (HR, SpO₂, GPS, sleep, steps)
· Real-time data stream
· Command control (vibration, notification push)
· OTA update API
· Pairing & binding logic
An optimized SDK helps:
· Faster app development
· More reliable data sync
· Custom features:
o Training plans
o Medical monitoring
o Corporate employee management
o Fitness community features
· Custom encryption
· Cloud platform interface
· Custom data storage rules
· 3rd-party app integration layer
Below is a standard smartwatch OEM/ODM technical workflow:
1. Requirements analysis
2. Chipset selection
3. Custom PCB routing
4. Sensor selection & testing
5. Firmware development
6. UI/UX design
7. SDK + app interface
8. Sample production
9. Waterproof & aging test
10. Mass production
A full project typically takes 45–90 days depending on complexity.
This type of advanced customization is ideal for:
· Smart fitness brands
· Wellness & physiotherapy brands
· Medical wearable companies
· Corporate gift projects
· GPS outdoor brands
· Sports coaching platforms
· IoT companies
· Startup brands needing unique positioning
Smartwatch customization has
entered a new era.
It’s no longer about putting a logo on a watch — it’s about creating a hardware + firmware + sensor +
algorithm + app ecosystem that matches your business model.
A professional OEM/ODM partner can help you reduce R&D cost, shorten development time, and build a reliable wearable product ready for global markets.