In the third quarter of 2024, global smartwatch shipments reached 18.5 million units, marking a 12.3% year-on-year increase (IDC data), with customized products continuing to grow in share. On Alibaba’s International Station, overseas purchasing opportunities for smart wearables grew by over 30% compared to the previous year, with Europe, Latin America, and the Middle East being the fastest-growing regions. Behind this trend is the increasing demand from B2B buyers for "scenario-based + localized" smartwatch solutions — from sports and health monitoring to religious and cultural adaptations, from rehabilitation and therapy functions to brand-specific experiences. The one-size-fits-all generic products are no longer sufficient to meet the fine demands of diverse markets.

As a national high-tech enterprise with 15 years of experience in the smart wearable industry, Shenzhen GeYan Technology Co., Ltd. has been focused on the B2B customization track since its establishment in 2012. The company has built a full-chain capability that covers R&D, design, production, certification, delivery, and after-sales. Not only is it a founding unit and standing committee member of the Smart Wearable Industry Association and the Chip Industry Promotion Association, but it also, through its own brands “Jieshilang”, “Jersa”, and “GeYan XinAn”, has established stable cooperation networks in over 60 countries, becoming the preferred ODM/OEM partner for overseas brand owners, channel distributors, and institutional clients.
Three Core Customization Series: Precisely Addressing Regional and Scenario-Specific Pain Points


1. Medical-Grade Sports and Health Monitoring Smartwatch: From “Optional Features” to “Trust Cornerstone”


In the post-pandemic era, consumers' attention to personal health management has soared. According to Grand View Research, by 2024, the global market share of health monitoring smartwatches will surpass 60%, and B2B customers are raising higher demands for data accuracy, compliance, and scenario adaptability.


GeYan Technology’s high-end sports health customization series is equipped with its self-developed high-integrated PPG/ECG dual-mode sensor module, supporting real-time monitoring of 12 physiological indicators such as heart rate, blood oxygen (SpO₂), sleep quality, atrial fibrillation warnings, and stress index. The key data error rate is controlled within ±5%, and the product has passed the EU CE MDR Class IIa medical device certification, offering clinical reference value.


•For European sports brands: Supports deep customization of sports algorithms (such as football running heat maps, skiing vertical drop statistics, cycling power estimation), and provides open API interfaces for seamless integration with the client’s own health ecosystem apps.
•For Latin American outdoor channel distributors: Strengthens the product’s three-proof performance (IP68 + 100-meter waterproof), wide temperature range operation (-20℃ to 60℃), and integrates a solar-assisted charging module for a super-long battery life of over 14 days, perfect for extreme environments like the Amazon Rainforest and the Andes Mountains.


2. Muslim Smartwatch: A Perfect Blend of Cultural Respect and Technological Innovation


With a global Muslim population of over 1.9 billion, the smartwatch market for Muslim consumers is expanding at a compound annual growth rate of 21.3% (Statista, 2024). However, generic products often overlook the unique requirements of religious practices regarding time, direction, and behavior.


GeYan Technology pioneered the all-function Muslim smartwatch, deeply integrating Islamic cultural norms into the product logic:


•Accurate Prayer Direction: Utilizing a Beidou + GPS dual-mode positioning system combined with a geomagnetic calibration algorithm, the error in the Qibla direction (toward Mecca) is controlled to within 1.5 meters.
•Smart Ramadan Management: Automatically synchronizes the Islamic calendar, providing accurate times for Fajr (dawn) and Maghrib (sunset) prayers, along with fasting reminders, prayer counters, and Qur’an voice playback.
•Multilingual Localization: Supports voice broadcasting and interface switching in eight languages, including Arabic, Persian, and Urdu.
•Regional Compliance Assurance: Has passed mainstream Islamic market access certifications like Saudi SASO, UAE ESMA, and Indonesia SNI.


To cater to different regional needs, the product is also designed with differentiated features:


•Middle Eastern Market: Focuses on 30-day regular battery life and 60-day power-saving mode, with high-temperature resistance up to 70°C.
•Southeast Asian Market: Uses a lightweight body (<45g) with a halal-certified genuine leather strap, balancing comfort and religious compliance.


In 2024, GeYan’s customized Muslim smartwatches saw a 40% higher market penetration rate in the Middle East compared to generic models, with repeat orders continuing to grow.


3. Massage and Electrotherapy Smartwatch: Entering the High-Value Rehabilitation and Health Care Sector


With the aging population and the upgrading of health consumption, the demand for functional therapeutic wearables has surged in Europe, the US, and Japan. GeYan Technology introduced an innovative low-frequency pulse therapy smartwatch, successfully entering the B2B supply chain for rehabilitation devices and health care products.


Key product technology highlights:


•Uses medical-grade TENS/EMS dual-mode electrotherapy technology, with 16 intensity levels.
•Built-in 5 therapeutic programs (acupuncture, massage, relaxation, activation, and sleep) for precise intervention on the wrist, cervical spine, and other areas.
•Certified as a Class II medical device by the US FDA and meets ISO 13485 quality management system standards.


Custom services extend to B2B business scenarios:


•For German rehabilitation centers: Customized patient health record interfaces for integration with HIS (Hospital Information System).
•For Japanese pharmaceutical chain brands: Developed exclusive therapeutic programs and embedded the brand’s VI (Visual Identity) system.

•Supports customization of electrode pad positions, sizes, and materials to meet the needs of different skin sensitivities.

To date, over 3 million units of this series have been customized, with a customer repurchase rate of 65%, making it a high-adhesion and high-margin flagship product.


Comprehensive Customization Capabilities: Building B2B Clients’ "Second R&D Team"


Overseas B2B buyers face three major pain points: high minimum order quantities, long delivery cycles, and uncontrollable quality. GeYan Technology solves these issues with "flexible manufacturing + digital supply chain", creating a true one-stop smartwatch customization platform:


1.Flexible Order, Cost Control:


•Supports orders starting from 500 units, breaking through the traditional ODM MOQ barrier.
•Orders over 1,000 units enjoy bulk purchasing options for domestic high-performance chips, reducing the total cost by approximately 18%.
•Offers modular design options (e.g., screen, battery, sensor combinations), helping clients balance functionality and budget.


2.Fast Response, Quick Delivery:


•A dedicated 20-person R&D team for custom projects, delivering 3D prototypes and feature lists within 72 hours.
•Standard orders are delivered in 15–20 days, with urgent projects delivered in as little as 10 days.
•Leverages Shenzhen Qianhai bonded warehouses for efficient logistics: 7-day delivery to Europe, 5-day delivery to the Middle East, and 10-day delivery to Latin America.


3.End-to-End Quality Control, Zero Defects:


•Implements a three-tier quality control system (IQC incoming material, IPQC process, FQC final product).
•Provides SGS or TÜV test reports for every batch, with remote inspection or on-site supervision options for clients.

•Product return rate is below 0.3%, far outperforming the industry average of 1.5%.

Additionally, GeYan Technology offers full-link brand empowerment services, including logo silkscreen printing, UI design, watch face animations, app development, and packaging design, helping clients rapidly build differentiated product images.


Why Global B2B Clients Choose GeYan Technology?


1.Deep Localization Insight: Based on cooperation with over 200 overseas clients, GeYan regularly publishes “Regional Smart Wearable Demand White Papers,” e.g., Europe emphasizes medical compliance, the Middle East focuses on cultural adaptation, and Latin America prioritizes durability, ensuring products are “born local.”
2.Global Certification Coverage: GeYan has obtained over 20 international certifications, including CE, FDA, RoHS, REACH, SASO, ESMA, and ISO 13485, greatly reducing customers' customs clearance and market entry risks.
3.Service as a Competitive Advantage:


•24/7 multilingual customer support (English, Spanish, Arabic, Japanese, German).
•Local service partners in Dubai, Frankfurt, and São Paulo, with response times ≤48 hours.
•Supports small-batch trial production, reducing client’s risk and error costs.


Act Now to Capture the Smart Wearable Customization Opportunity


Whether you are:


•A European sports brand looking for medical-grade health monitoring OEMs,
•A Middle Eastern distributor needing culturally adapted smartwatches,
•A rehabilitation center or health care brand searching for integrated therapeutic solutions,


GeYan Technology can become your trusted customization partner with its “Learn—Innovate—Exceed” philosophy.


Contact Now to get a free copy of:


•2025 Global Smartwatch Regional Demand and Function Trend Report
•Exclusive Product Prototype Design Plan (including 3D renderings and BOM list)


Limited Offer: The first 10 new clients will receive a 20% discount on their first order and priority in production scheduling!
With digital industrialization as the engine and intelligent manufacturing as the foundation, GeYan