Winter in Shenzhen feels nothing like winter in the traditional sense. Warm sunshine replaces icy winds, cool breezes carry a light humidity, banyan trees remain lush, and bougainvillea continues to bloom brightly. After a gentle rain, the air becomes even fresher. Rather than a bleak season, winter here feels like a soft continuation of autumn—a time when you can walk the streets in a light jacket and enjoy the calm rhythm of the city.
However, for companies engaged in global B2B trade—especially those in the custom smartwatch industry—Christmas brings a very different kind of “cold.”
Before Christmas, our team was receiving dozens of inquiries every day. Yet as the holiday approached, inquiries dropped almost to zero. The sudden silence felt like a sharp temperature plunge, cooling our once-busy inbox overnight.
After careful analysis, we believe this phenomenon is not accidental, but rather the combined result of B2B procurement logic, holiday schedules in Western markets, and current trends in the global smart wearable industry.
Why Christmas Creates a “Black Hole” for B2B Inquiries
Our core business focuses on custom OEM/ODM smartwatches for overseas B-end clients. During the Christmas season, most English-speaking countries enter an extended holiday period. Even in regions where businesses remain partially operational, people tend to avoid initiating new projects, assuming their counterparts are on vacation.
But the real reason goes deeper.
Unlike C-end retail, B2B procurement follows structured, cyclical planning. Custom smartwatch projects involve multiple complex stages—hardware design, UI customization, firmware development, app integration, supply chain coordination, sampling, and compliance testing. Because of this, most overseas B2B clients complete their procurement planning for the upcoming quarter before the holiday season. Christmas then becomes a buffer period—used mainly for rest, internal review, and budget finalization—rather than a time to launch new customization projects.
As a result, communication slows dramatically, project discussions are paused, and new inquiries temporarily disappear.
Who We Are: Geyan Technology
Founded in 2012, Shenzhen Geyan Technology Co., Ltd. is a national high-tech enterprise specializing in the R&D, design, manufacturing, sales, and after-sales service of smart wearable devices, with a strong focus on OEM/ODM custom smartwatch solutions.
With more than 15 years of experience in the intelligent electronics industry, we integrate:
to deliver high-quality, cost-effective smart wearable solutions worldwide.
We are also one of the pioneering companies in China’s smartwatch industry, having participated in founding the Smart Wearable Industry Association and the Chip Industry Promotion Association, where we serve as a standing director member. Our proprietary brands—including Jieshilang, Jersa, and Xinan—represent our continuous pursuit of innovation, quality, and customer satisfaction.
Industry Shift: From “Tool” to “Digital Partner”
The smartwatch market is undergoing a major transformation—from basic “tool devices” to intelligent “digital partners.” Health improvement, scenario-based usage, battery endurance, and user-friendly interaction are now core expectations.
This shift has made B-end buyers significantly more cautious. Custom projects require:
These processes demand close collaboration between engineering, procurement, and decision-making teams—teams that are largely unavailable during Christmas holidays. This interruption of communication rhythm directly leads to a cliff-like drop in inquiries.
At the same time, inflation in European and North American markets has made consumers more cautious about non-essential spending, causing some distributors and brand owners to slow down new product development before year-end—further reducing inquiry activity during the holiday season.
Our Smart Wearable Product Matrix
Geyan Technology has built a full-scenario smart wearable ecosystem, including:
Each category requires deep demand matching and technical clarification. For example:
During Christmas, overseas procurement and technical teams are unavailable, making it nearly impossible to move such customization discussions forward.
Full-Chain OEM/ODM Customization Capabilities
We provide complete end-to-end customization services, including:
Our independent R&D team and advanced production lines allow us to support both small-batch customization and large-scale OEM manufacturing, ensuring fast delivery, stable quality, and competitive pricing.
Ironically, our strength in small-batch customization—highly attractive to SMEs—becomes less visible during holiday periods due to communication pauses. Since most B2B contracts have execution cycles of six months to one year, buyers prefer to restart negotiations after the holiday, when full teams return to work.
Looking Ahead
The sharp drop in Christmas inquiries is not a sign of shrinking market demand, but a natural reflection of B2B procurement cycles and holiday scheduling.
For us, this period is an opportunity to:
When global teams return to work, we will proactively reconnect with partners and resume discussions with stronger, more refined solutions.
After all, 15+ years of technical accumulation and full-chain OEM/ODM capability remain our strongest foundation to navigate market cycles and earn long-term customer trust.
