customization is no longer optional—it is a strategic necessity. Brands that succeed are those able to differentiate through unique functionality, targeted design, and localized user experience.

Founded in 2012, Shenzhen Geyan Technology Co., Ltd. is a national high-tech enterprise and one of the pioneers of China’s smartwatch industry, specializing in OEM & ODM smartwatch customization. With over 15 years of experience in intelligent electronics, Geyan Technology integrates independent R&D, precision manufacturing, strict quality control, and global after-sales service, delivering high-quality, cost-effective smart wearable solutions to customers worldwide.

As a standing committee member of both the Smart Wearable Industry Association and the Chip Industry Promotion Association, Geyan Technology actively drives innovation and industry standards—making it a trusted long-term manufacturing partner for global brands.

This guide explains the complete smartwatch customization process, covering timeline, MOQ, and cost structure, while demonstrating how professional manufacturers like Geyan Technology transform ideas into scalable commercial products.

The Full Smartwatch Customization Process: From Concept to Delivery

Smartwatch customization is a systematic, engineering-driven workflow, not a simple assembly task. At Geyan Technology, each project follows a structured 5-stage process, ensuring clarity, speed, and quality control from concept to shipment.

1. Requirement Confirmation & Solution Design (3–7 Days)

Every successful project starts with clear positioning.
At this stage, clients work closely with Geyan’s independent R&D and product planning team to define:
• Product positioning: entry-level, mid-range, or premium
• Target market: fitness, business, medical, religious, or lifestyle
• Core functions: health monitoring, Bluetooth calling, GPS, NFC, TENS/EMS, ECG
• Design preferences: screen size, case material, strap style, button layout
Based on these inputs, Geyan Technology delivers a customized technical solution, including:
• Chipset and sensor selection
• Battery capacity optimization
• PCB and hardware architecture
• Software system and UI framework
• Preliminary ID and structural design sketches
For advanced projects, digital simulation and virtual prototyping are used to visualize product structure and ergonomics early, reducing later revisions and accelerating decision-making.

2. Prototype Development & Approval (7–15 Days)

Once the solution is approved, prototype production begins.
Thanks to 3D printing, rapid PCB development, and modular architecture, Geyan Technology can reduce traditional 20-day sample cycles to 7–10 days for standard models.
Prototypes typically include:
• Custom logo engraving
• Final casing and strap materials
• Fully functional hardware
• Custom UI, watch faces, and menu structure
Clients evaluate the prototype for functionality, comfort, appearance, and user experience.
To ensure satisfaction, Geyan provides 1–2 rounds of free revisions, enabling fine-tuning before mass production.

3. Pre-Production Preparation (5–10 Days)

After prototype approval, the project enters pre-production planning.
This stage includes:
• Raw material sourcing and locking
• Mold preparation (if required)
• Production line configuration
• ERP-based material and schedule tracking
With a vertically integrated supply chain, Geyan Technology stabilizes key materials such as 316L stainless steel, ceramic, and sapphire glass, minimizing cost fluctuations.
For complex designs or low-volume premium projects, ceramic 3D printing and shared mold solutions are used to eliminate high mold costs, significantly lowering entry barriers for startups and niche brands.

4. Mass Production & Quality Control (15–30 Days)

Once all preparations are complete, mass production begins.
Production timelines vary by order size and complexity:
• Small batches: 15–20 days
• Large orders (10,000+ units): 25–30 days
Geyan Technology implements multi-layer quality control, including:
• Raw material inspection and traceability
• Semi-finished testing (waterproof, drop, vibration)
• Aging tests and dynamic wear simulation
• Final inspection for functionality and appearance
Advanced equipment, including CTS dynamic test chambers, simulates real-world usage to ensure long-term durability.
All export products comply with CE, RoHS, and WEEE certifications, meeting international market requirements.

5. Final Inspection & Delivery (3–5 Days)

Before shipment, final inspections are conducted.
Clients may also request third-party inspections by SGS or BV.
Geyan Technology supports:
• Custom retail packaging
• Multilingual manuals
• Export documentation and customs support
• Global logistics (air, sea, rail)

MOQ for Smartwatch Customization: Flexible Solutions for Every Brand
Thanks to modular design and smart manufacturing, MOQ requirements are now far more flexible than in the past.
Typical MOQ by Customization Level
Basic Customization
• Logo, strap, packaging
• MOQ: 50–100 units
• Ideal for brand testing and promotions
Mid-Level Customization
• Custom UI, function adjustment, battery upgrade
• MOQ: 200–500 units
High-Level Customization
• Hardware redesign, premium materials, special sensors
• MOQ: 500–1,000 units
Geyan Technology supports small-batch OEM/ODM and offers shared molds and modular platforms, enabling startups to enter the market with controlled risk.


Cost Structure of Smartwatch Customization: Transparent & Controllable
Understanding cost drivers is essential for budgeting and pricing strategy.
1. Material Costs (40–60%)
• Plastic & silicone: $2–5/unit
• 316L stainless steel: $8–20/unit
• Ceramic / titanium / sapphire: $40+/unit
2. R&D & Prototype Costs ($500–$5,000)
• Basic customization: $500–$2,000
• Hardware redesign: $3,000–$5,000
Prototype fees are often refundable upon mass order confirmation.
3. Production & Assembly (15–25%)
• Small batch: $3–8/unit
• Large volume: $1–3/unit
4. Additional Costs
• Certifications: $1,000–$3,000/model
• Custom packaging: $0.5–$5/unit
• Logistics: based on volume and destination

Case Study: FW12 Smartwatch – TENS & EMS Customization in Practice

The FW12 TENS & EMS Smartwatch is a flagship example of Geyan Technology’s high-level ODM capability.
Designed as a wearable electrotherapy solution, the FW12 integrates:
• TENS & EMS combo unit
• 6-mode somatosensory massage therapy
• Acupressure, kneading, cupping, acupuncture simulation
• Real-time health monitoring (HR, SpO₂, sleep, stress)
• AMOLED display, rotating crown, Bluetooth calling
• Optional NFC payment and wireless charging
From hardware architecture to UI interaction and mobile app (HiWatch Plus), the FW12 demonstrates how medical-grade functionality can be seamlessly integrated into a consumer smartwatch form factor.
This product is widely positioned as a physical therapist recommended TENS unit for home use, serving office professionals, chronic pain users, and fitness enthusiasts—proving how deep customization creates real market differentiation.

Why Choose Geyan Technology as Your OEM/ODM Partner?

• 15+ years in intelligent electronics
• Independent R&D and PCB design
• Flexible MOQ & rapid prototyping
• Full hardware, software, app, and cloud customization
• Proven global compliance and export experience
• Multiple self-owned brands: Jieshilang, Jersa, Xinan

Our Philosophy & Vision

At Geyan Technology, we follow the philosophy of:
“Learning – Innovation – Surpassing.”
Technology is our core.
Quality is our foundation.
Customers are our driving force.
As the digital economy accelerates, we remain committed to smart manufacturing, digital industrialization, and global brand empowerment, delivering valuable smart wearable solutions and meticulous services to partners worldwide.