In the 2026 corporate gifting market, where personalization, technology sense and emotional value are increasingly valued, white-label smartwatches have emerged as a new favorite for enterprises. Different from traditional gifts such as pens and notebooks, white-label smartwatches integrate practical functions, brand expression and health attributes, breaking the homogenization dilemma of corporate gifts. With the continuous upgrading of the intelligent wearable market, such products are no longer just electronic devices, but have become a comprehensive carrier of corporate culture transmission and customer relationship maintenance.
The core advantage of white-label smartwatches as corporate gifts lies in the perfect balance between brand customization and cost control. Unlike branded smartwatches with high premium, white-label products allow enterprises to add their own logos, brand colors and even custom boot interfaces on the basis of mature hardware without investing a lot of money in R&D and mold opening . For enterprises, this not only realizes the exclusive expression of the brand, but also controls the procurement cost within a reasonable range. Data shows that in 2025, more than 42% of large enterprises included smart wearable devices in their annual employee welfare packages, and white-label products accounted for nearly 60% of the procurement volume due to their high cost performance .
Diversified application scenarios further expand the value of white-label smartwatches as corporate gifts. In terms of employee incentives, watches with health monitoring functions (such as heart rate, blood oxygen and sleep detection) can convey the enterprise's care for employees' physical and mental health, which is more popular than conventional welfare gifts. For customer回馈, high-end white-label smartwatches with customized packaging can show the enterprise's attention to important customers and enhance customer loyalty. At exhibitions and seminars, lightweight white-label watches with simple design can serve as creative souvenirs, leaving a deep impression on participants while spreading the brand image .
The development trend of the 2026 market has injected new vitality into white-label smartwatches for corporate gifts. With the maturity of AI technology, more white-label products are equipped with intelligent functions such as emotional recognition and active health reminders, improving the technical added value of gifts . At the same time, environmental protection has become a rigid requirement for corporate procurement. White-label manufacturers have begun to use renewable materials for watch cases and packaging, meeting the environmental responsibility demands of enterprises . In addition, the "small-batch quick response" customization model has been popularized, and manufacturers can complete logo engraving and packaging customization within 7 days, effectively solving the urgent needs of enterprises for event gifts .
Enterprises need to pay attention to multiple dimensions when selecting white-label smartwatches as corporate gifts. First, product quality should be prioritized, and manufacturers with independent production capacity and quality certification should be selected to avoid negative impacts caused by product failures. Second, customization depth should be matched with brand positioning. Financial and high-tech enterprises can choose products with deep customization functions such as exclusive system interfaces, while small and medium-sized enterprises can start with basic customization such as logo and packaging . Finally, functional positioning should be combined with the recipient group. For elderly customers or employees, watches with SOS emergency calls and GPS positioning functions are more appropriate; for young groups, products with fashionable appearance and sports tracking functions are more attractive .
